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(about me) For the best part of a decade, I’ve navigated the space between global brands and ambitious independents, always holding the work to account to ensure it is as honest and impactful as possible. To me, the craft isn't just in the execution; it’s in the creative integrity of the idea itself.

I recently moved from the UK to Canada, marking a new chapter in a career dedicated to work that delivers through inspiration, functionality, and above all, authenticity.

(on a personal note) Outdoorsy dog-owner. Art gallery regular. Brewery enthusiast. I’m a Manchester native now exploring Calgary, usually with a film camera in hand. I also have a dedicated spot in a "wine-forward" book club.

What I do